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Employer Branding, Values & Business Results
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“Organizations compete in two markets: for clients and for talented people” - Dr Karl Erik Sveiby, father of ‘Knowledge Economy’
The first objective (clients), is usually very obvious and the second (talented people), quite often overlooked or not adequately valued.
The growing influence of social media and the constant search for scarce talent has brought about a better balance between the two objectives but organisations struggle to get the right formula to address both. An intelligent leveraging of the Brand of the organisation offers a powerful solution.
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In our second ‘Re-Think’ Webinar, we have invited Kiran Khalap of Chlorophyll, to share with us his vast experience of helping organisations get this twin objective right. His talk will offer perspectives on Employer Branding, that is recognised as a subset of Corporate Branding.
The Re-Think webinar is a space that builds new perspectives, often by breaking old perspectives. Join us to listen to a Master Communicator who has helped organisations as diverse as Infosys, Hindustan Lever and the Aditya Birla Group get their act right around a challenge that most organisations grapple with regularly.
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'RE-THINK' WEBINAR SERIES
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About this session : There is proof today that organisations that create open, safe spaces leading to a culture of trust outperform the stock markets by many times! Organisations are always competing in two markets: for customers and for talent. Creating an inspiring Employer Brand is the shortest route to getting the best talent.
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Join us for this exciting and timely 'Re-Think' webinar with our speaker, Kiran Khalap, to explore how Employer Branding, Values, and Culture intersect - and how they can become an organization’s most powerful competitive advantage!
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MBTI® Resource : Using The Report To Establish Rapport
Using the MBTI® Interpretive Report—or any other MBTI® report—is a great first step in establishing rapport with a client
and getting the conversation started on various application topics. This resource provides suggestions for questions and some preference specific activities that you can use with your clients.
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MBTI® Tip Sheet : Getting Your Point Across
Effective communication is always a two-way street. Communicating your point to others and receiving their points are
equally important skills to master. Here’s a handy resource you can give to training participants for quick reminders on how
to improve their in-the-moment communication effectiveness for each of the 16 MBTI® types.
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Midweek Musing #188 26 Mar, '25
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WE NEED YOUR HELP To ensure you don’t miss out on any updates, please take 2 minutes to complete this short form updating your contact information. Note : Your information will remain private and secure, never shared outside our organization. Please ignore filling up the form if you have submitted it within the last year.
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Know someone who'd enjoy reading the Anahat Newsletter? Feel free to forward it to a friend or colleague who might find it useful!
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Anahat has been working in the area of Organisation Development and psychometric assessments for over twenty years. We offer certification training on well-known personality assessments like the Myers-Briggs Type Indicator (MBTI®) instrument, The FIRO® assessments, the Strong Interest Inventory (SII®), Saville Assessments and the Diamond Power Index.
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