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Branding as an OD Intervention |
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Over the years, we’ve treated branding as something that lives outside the organisation—as a signal to customers, clients, and the market about who we are and what we offer. But lately, I’ve been wondering: what if branding isn’t just about how we show up in the world, but also about how we show up to ourselves?
What if branding—done with intention—could become a way to align people strategies across the employee lifecycle, from induction to retirement? Not just a tool for attraction, but a means of coherence. A way to weave values into the everyday fabric of how people experience the organisation. In that sense, could branding become an OD intervention in its own right?
Many organisations are waking up to this possibility. They’re seeing that influencing the external brand begins with integrity in the internal environment. And as the challenges of attracting and retaining the right talent become more nuanced, the conversation around Employer Branding—long treated as a subtext to the more glamorous corporate branding—deserves more attention.
And yes, the question always comes: does this kind of alignment actually move the needle on business outcomes? Increasingly, we’re seeing that it does. But the real story lies in how.
To help us explore this terrain, Anahat is hosting a conversation with Kiran Khalap, MD at chlorophyll, one of India’s foremost voices in branding. Kiran brings years of lived experience and inquiry into what branding can truly mean—for businesses, for people, and for the spaces in between. |
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I’m looking forward to this exchange. It feels timely—and necessary.
Warm regards, Mahesh
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PRACTITIONER SPOTLIGHT : SWATI LODH KUNDU |
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Hello, I'm Swati :
With over 14 years in the education space, I’ve worked with students across diverse systems - teaching in mainstream schools, coaching students and implementing Dr. Sugata Mitra’s ‘SOLE - Self Organised Learning Environment’ labs for under-resourced communities. My journey into career guidance began with a yearning to see students be themselves, unapologetically leading me to build Krafting Careers (kraftingcareers.com) - a space where self-discovery meets direction inspiring to “Be You”. |
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Based in Bangalore, India, I now help students, and professionals, navigate through choices with clarity and confidence - offering career counselling, mentor-driven research via the Learning Lab, and end-to-end assistance for overseas applications. |
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Using the MBTI® and Strong
Assessments Together in
Career Transition
Career transitions are increasingly common due to economic shifts and organizational downsizing, often leaving individuals seeking new direction and purpose. This guide introduces how the MBTI® and Strong Interest Inventory® assessments can help clients in transition rediscover their strengths, interests, and ideal career paths. Together, these tools offer powerful insights to support meaningful and fulfilling career changes.
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MBTI® Resource : Type Tips for Cyber Security
Cyber-security is everyone’s responsibility—and understanding your MBTI® type can help you stay safer online. This guide offers practical tips tailored to each personality type, aligning cyber-safe behaviors with natural preferences. Whether you're detail-focused or big-picture oriented, these insights can help you build smarter online habits.
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Midweek Musing #190 09 Apr, '25 |
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WE NEED YOUR HELP To ensure you don’t miss out on any updates, please take 2 minutes to complete this short form updating your contact information. Note : Your information will remain private and secure, never shared outside our organization. Please ignore filling up the form if you have submitted it within the last year.
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Know someone who'd enjoy reading the Anahat Newsletter? Feel free to forward it to a friend or colleague who might find it useful! |
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Anahat has been working in the area of Organisation Development and psychometric assessments for over twenty years. We offer certification training on well-known personality assessments like the Myers-Briggs Type Indicator (MBTI®) instrument, The FIRO® assessments, the Strong Interest Inventory (SII®), Saville Assessments and the Diamond Power Index. |
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